Onboarding Test Clients — Format-Check Batch

Real, verified Utah companies → exemplars we model mock-up customers on for end-to-end onboarding/sales test runs.

Perch · CRO cockpit · v0 · Jun 2026 · ~/perch-cro/onboarding

Sizes — GC SMALL <$25M / 1–15 emp (Core) GC MED $25–200M / 10–50 (Pro) GC LARGE $200M+ / 50+ (Enterprise) SUB MED ~10–50 emp (Growth) SUB LARGE 50+ emp (Enterprise) high med low confidence

General Contractors — one per size

Squires ConstructionSMALLSalt Lake City
Size
~10–20 emp · <$25M (est)
Does
Commercial TI / remodel / small ground-up — restaurant, retail, office
Who
Lean SLC commercial GC focused on tenant improvements & small builds.
Onboarding
High-velocity, low-$ TI buyouts — tests Perch for a lean shop bidding many small packages.
Verified real (address, site, commercial scope); headcount/revenue estimated.
Kier ConstructionMEDIUMOgden
Size
80+ emp · ~$100M+ (self-reported)
Does
Commercial GC/CM — multifamily, retail, municipal, healthcare, hospitality
Who
40-yr diversified Intermountain GC/CM; "$5.7B across 1,900+ projects" lifetime.
Onboarding
Multi-sector buyer with real CM/design-build delivery; one precon team owns it — mid-market precon test.
High on existence/HQ/emp; revenue self-reported. Note: 80+ emp is above the 10–50 hint — fits MED by revenue (see flag #1).
Big-D ConstructionLARGESalt Lake City
Size
~1,500 emp · ~$950M–$2.5B (est, trackers vary)
Does
Commercial, industrial/adv-mfg, healthcare, higher-ed, data centers, mixed-use
Who
One of Utah's largest builders — family-founded 1967, ENR Top 400, multi-state.
Onboarding
Enterprise test: high bid volume across many divisions, sophisticated precon dept, multi-office, large structured buyouts.
High on existence/HQ/tier; revenue estimates conflict (both clear $200M+).
big-d.com ↗ · alts: Okland, Layton

Subcontractors — medium + large per trade

⚡ Electrical
CTI ElectricMEDIUMOgden
Size
~11–50 emp · private
Does
Commercial/industrial electrical + design-build; MV, controls, fire alarm, CCTV
Onboarding
Mid-volume bidder on the Ogden/SLC corridor with design-build estimating — "growing sub standardizing precon."
Real, Utah-HQ. Caveat: electrical arm of CTI Construction (a self-perform GC) — figures blur between entities.
Cache Valley ElectricLARGELogan
Size
~2,300 emp · $700M–$1.5B (est)
Does
Design-build electrical, mission-critical/data center, network integration, low-voltage
Onboarding
Very high bid volume + mature in-house estimating/VDC — "sophisticated incumbent" scale stress test.
Utah's oldest/largest electrical contractor. Revenue varies across DBs (estimate). Alts: Hunt, Taylor Electric.
❄️ Mechanical (HVAC)
All States MechanicalMEDIUMMidvale
Size
~11–50 emp · private
Does
Commercial design-build HVAC + plumbing, BIM coordination, high-purity/process
Onboarding
Design-build + plan-and-spec bids to many GCs with BIM demands — ideal mid-market onboarding test.
Real, AGC-Utah member. Caveat: a "<$5M" tracker tag looks low vs scope — trust the emp band.
UMC (Utah Mechanical Contractors)LARGESpringville
Size
400+ emp · ~$84–100M+ (est)
Does
HVAC + plumbing for GCs/developers; volume multifamily + commercial (40k+ units)
Onboarding
High bid volume across production-builder GCs with repeatable unit-based estimating at scale.
50-yr regional leader; multiple corroborating sources.
🧱 Concrete
RIPS ConstructionMEDIUMSalt Lake City
Size
10–50 emp (Procore band) · $1–10M avg contract
Does
Structural + flatwork — slabs, parking structures, post-tension, shoring, foundations
Onboarding
$1–10M contracts w/ PT/parking scope — real volume where one precon change is felt company-wide.
Tier firm (Procore band). Caveat: HQ address varies across directories (SLC vs West Jordan/Syracuse).
Axiom ConstructorsLARGESouth Weber
Size
51–200 emp (LinkedIn) · private
Does
Cast-in-place structural — PT parking structures, podium decks, tilt-up, foundations
Onboarding
PT podium/parking is among the most estimating-intensive concrete — stress-tests complex structural takeoffs.
HQ/specialty/tier solid; exact headcount within band + revenue inferred.
🧰 Drywall & Metal Studs
Alpine Drywall & FloorcoveringsMEDIUMSalt Lake City
Size
~10–50 emp (inferred) · <$5M (tracker)
Does
Commercial interior finish — acoustical ceilings, drywall, metal stud framing, FRP, flooring
Onboarding
Established estimators bidding commercial finish packages — Perch adoption is a single-team decision.
Real, AGC-Utah listed. Caveat: no public headcount — tier inferred from revenue + 50-yr tenure (confirm before relying).
DAW Construction GroupLARGEDraper
Size
~180–300+ emp · ~$30–104M (est, varies)
Does
Metal stud framing, drywall, insulation at mid/large scale; multi-state
Onboarding
High bid volume across 5 sectors + mature estimating dept — multi-estimator, multi-project concurrency test.
All sources agree 50+ (180–300+); revenue figures vary widely (estimate). Alts: Wallboard Specialties, Tolman.
🚜 Earthwork & Grading
Pride ExcavatingMEDIUMDraper
Size
11–50 emp (tracker) · ~$5–25M (est)
Does
Commercial/residential excavation, demolition, site prep, mass grading, civil
Onboarding
Steady commercial pad/subdivision/demo bids across SLC→St. George — recurring sitework volume.
Real, family-owned (2005). Emp band from aggregator, not disclosed.
Wollam ConstructionLARGEDraper
Size
~200 emp · $400M bonding capacity
Does
Mass earthmoving, structural excavation, utilities, MSE walls — heavy civil
Onboarding
Complex civil at scale (mines, data centers, power) — high-$ bids, multi-crew scheduling, heavy bonding.
Real, ~200 emp. Skews industrial/heavy-civil (see flag #3) — VanCon (~175 emp) is a more commercial-building earthwork alt.

Self-serve micro sub — one example

Frank Nolte PaintingSELF-SERVESalt Lake City
Size
~2–3 emp (owner-operator) · <$1M
Does
Residential interior/exterior painting, faux finishes, cabinets, texture repair
Onboarding
Clean PLG signup — a 1–2 person crew that creates an account online, no procurement, no salesperson.
Real, family-owned since 1974. Residential, not commercial — and a $4M tracker figure is clearly wrong for a 2–3 person shop (disregard).

⚑ Decisions / flags for you (these shape the other 29 trades)

  1. GC tier by revenue or headcount? Kier is 80+ emp (above the "10–50" hint) but ~$100M revenue = clearly Pro/medium. I'd make revenue the primary band for GCs, headcount primary for subs — confirm and I'll apply it consistently.
  2. Medium subs carry the softest data. Private trades rarely publish headcount/revenue; for mediums I infer the tier from aggregator bands + tenure/scope and label confidence. OK to proceed on "best verifiable estimate + flag," or do you want a higher bar (e.g., only companies with a public size signal)?
  3. Industrial vs commercial-building skew. Some "large" subs (Wollam) are heavy-civil/industrial (mines, data centers). Do you want exemplars that bid commercial-building GCs specifically (matches Zwick/Big-D), or is industrial fine? Affects earthwork, electrical, concrete picks.
  4. Self-serve = residential or commercial micro? Frank Nolte is residential. If your self-serve PLG target is small commercial subs, I'll pick a tiny commercial specialty shop instead.
  5. Field set & depth: each card has Size · Does · Who · Onboarding-angle · Source · Confidence. Want more (e.g., est. annual bid count, current software stack, key contact/title, sectors), fewer, or a sortable table for the full 68?
Verified bench (instant swaps): Large GC → Okland, Layton · Med GC → Hughes (K-12) · Large electrical → Hunt, Taylor · Large concrete → Tom Stuart, Messerly · Large drywall → Wallboard Specialties, Tolman · Earthwork → VanCon (~175, commercial), Newman ($21.6M), Skinner (small).