The living set of go-to-market collateral for Perch. Internal — pre-launch working drafts, real partners named. Pricing and statuses are not final; confirm before external use.
The enablement bible — 11 modules: thesis, personas, the status-quo stack, product, value translation, pricing, the blue-collar voice, MEDDPICC applied, sales motion, objections, and the org build to $100M.
52 weeks, Jul 1 2026 → Jun 30 2027. Four phases × three swimlanes (Product · PLG · SLG+MEDDPICC). Toggle GC-first vs Sub-first. Revenue-band targets per phase, day-1 always-on plays, full feature breakdowns, and an acronym glossary. Shows exactly when the sales engine turns on relative to what ships.
Built backwards: four customer-makeup paths to $1M by end of Q1, the rationale for the $15M ramp, and a live calculator to model your own mix against both goals.
Daily SDR/AE activity math from $1M down to dials/day, how the cadence evolves each quarter, and the Salt Lake City headcount + comp model (Brock's scrappy $50K-base structure).
The roadmap read against the codebase — what's shipped, partial, and not yet started — plus the strategic flags and the plan behind the timeline.