Everything go-to-market in one place: competitive positioning, the sales playbook, and the end-to-end customer journey. Internal, pre-launch working drafts; confirm figures before anything goes external.
Crew: Brock · Kenz · Brayden · Jeremy · nav bar up top jumps between sections from any page.
Our perimeter mapped: core functions become product categories, the 3 to 5 strongest competitors in each, and how exposed we are to being flanked there. Tap any logo for its angle of attack and to jot private notes.
How we earn the first hundred and compound after: the growth thesis, the role-model evidence behind it, the Perch Partner Program, and the bid-surface loop that turns every customer into a channel.
How a stranger becomes an activated customer: the routing decision tree, the buildable technical mapping, the journey matrix across every customer type, the 34-trade library, two worked walkthroughs, and the flow shown live.
Which objects deserve one record per real-world thing, answered from the code: the eleven canonical objects, the three parallel matchers already running, and the three landmines that would silently fuse different firms. The v2 read tracks how the schema moved as the model became the code.
How the Procore crawler stays on Cloudflare’s good side: TLS/JA4 fingerprint, Chrome identity bundle, residential IPs, human-ish pacing, soft vs hard block detection, and the fleet auto-pause. Team share brief — not a how-to for abuse.
CRO program OS: $100M effort frame, 10/1 sales org readiness, decision tree, decision log, 10-week critical path, $4M AE planning unit. Living document.
One shareable brief: fingerprint coherence, residential egress, pacing, soft-block detection, fleet brakes — plus the Crawler Observer control room (health, desired vs observed, mock console, infrastructure). No target-specific ops detail. Safe for Twitter and external share.