Perch CRO Notebook.

The cockpit for go-to-market — competitive positioning, the sales engine, and the end-to-end customer journey. One place the four of us work from. Internal, pre-launch working drafts; confirm figures before anything goes external.

Crew: Brock · Kenz · Brayden · Jeremy  ·  use the nav bar up top to jump between sections from any page.

Our perimeter mapped: core functions → product categories, the 3–5 strongest competitors in each, and how exposed we are to being flanked. Tap any logo for its angle of attack; jot private notes per competitor (saved server-side).

Sales & GTM

playbook

The selling machine: the playbook (thesis → personas → MEDDPICC → motion → objections), the daily activity + comp model, the revenue scenarios, the 52-week Centaur timeline, and the codebase-vs-roadmap reconciliation.

How a stranger becomes an activated customer: the full journey mind map across every customer type, the research-powered onboarding redesign, the Journey/Onboarding/Initialization model, the funnel map, and the test-client set.

Perch · CRO cockpit · internal Pre-launch · confirm figures before external use